the Senses


Congratulations Bois Underwear – winner of PIDA Grand Finale.

PIDA Grand Finale in Monaco 2019

Check out the Grand Finale in Monaco 2019

Packaging Impact Design Award is an international competition arranged by BillerudKorsnäs together with leading design colleges. For many people in the packaging business PIDA is a big inspiration and for us who arrange the competition this is an important initiative to challenge conventional packaging design.


Due to the Covid-19 outbreak, BillerudKorsnäs has decided to postpone this year’s PIDA. This is to prevent the spread of the infection during the events and to ensure that all contenders have equal conditions when entering the competition. 

For students who have already made their competition entries for PIDA 2020, it is possible to register them until 31 August 2020 – and in that way be a part of the competition next year.


It’s also our ambition that the PIDA site will continue to be an important hub for inspiration, trends and smart solutions in packaging design. So, please continue to follow our website and Facebook-page.