“PIDA is very important because it is the link between the schools and the industry.”
What is the best way to pack a drone? The French winning team knew, and fitted their packaging solution with a GPS, QR code and a solar panel!
PIDA France was a well-visited event – students, BillerudKorsnäs customers and other industry professionals mingled with representatives for the media. The PIDA seminar offered two very popular keynotes: on technology trend-spotting with Asian references by Caroline Moulin (Nao Design Trends), and on connection for authentication by Frédéric Mottiat and Witney Belle (Selinko).
“…to show yourself, show your skills, and an opportunity to inspire other people.”
Some people say that packaging is no rocket science. But the winning team at PIDA Germany proved them wrong, showing off their masterpiece – a space ship.
Just like the French and Swedish events, the PIDA jury comprised specialists from very respected brands. At the seminar, keynotes covered the potential and challenges of digital package printing (Jörg Hunsche, HP); authentication of packaging in the pharma and cosmetics segments (Dieter Mößner, Edelmann); and a new packaging concept for a start-up cosmetics brand (Aino Simon and Sonja Steberl, Coscoon).
“Genuine craft together with smart functionality.”
In the midst of the Stockholm newspaper district, the PIDA event gathered an interesting mix of industry professionals, students and trade press journalists. The Swedish winning team presented a clever packaging concept for an oven thermometer, including a smart app and heat-sensitive printing ink.
A highly appreciated keynote, delivered by Jesper Johansson (CEO, Osynlig AB), focused on present and future technologies for the “Internet of things”.