At this year's PIDA event in Stockholm, creative design students treated us to exciting and innovative unboxing experiences. There were packaging concepts that opened via AR, Rubik's-Cube-like designs...
Posted by: BillerudKorsnäs, Thursday, May 31
Vincent Villeger, keynote speaker at PIDA 2018, is a specialist in the field of luxury packaging. As a creative director, his previous work includes work for brands such as YSL, Givenchy and, not leas...
Posted by: BillerudKorsnas, Tuesday, May 08
Where does the unboxing trend come from? How can it have grown so big? And which are the most creative and inspiring unboxing solutions? Here, in our latest blog post, we will take a closer look at on...
Posted by: BillerudKorsnas, Wednesday, March 28
In this year's PIDA the assignment is to create a sustainable, innovative and functional packaging concept that offers a unique unboxing experience. In our latest blog post, Christoffer Windal, Packag...
Posted by: BillerudKorsnas, Monday, February 26
This year saw a new country enter the design competition PIDA. Three teams from a British school – Sheffield Hallam University – qualified for the competition. At our latest PIDA event in Germany, a w...
Posted by: BillerudKorsnäs, Monday, December 18
This year’s winner of the BillerudKorsnäs PIDA Germany design competition is a team from Stuttgart Media University. The winning students succeeded in creating a sustainable, smart and attractive pack...
Posted by: BillerudKorsnäs, Friday, December 01
Fideli Sundqvist is an artist, writer and visual creative. She has worked with Louis Vuitton, designed public art, and most of all reached fame for her unique paper art. What’s more, her books “I Love...
Posted by: BillerudKorsnäs, Friday, October 20
The use of less material to produce packaging means lighter packs. This is called lightweighting and it has an impact on the whole cradle-to-grave life cycle of the packaging – in terms of cost as wel...
Posted by: BillerudKorsnäs, Wednesday, October 04
Sofia Erixson has one of Sweden’s biggest packaging blogs. Here, she tells us about how it all started and treats us to some trendspotting, such as unboxing, the comeback of handwriting and packaging ...
Posted by: BillerudKorsnäs, Friday, September 01
Solène Bouvrot, Alexia Bêche and Maïlys Rey from ESEPAC won the French edition of PIDA 2017. The competition entry is a smart and sustainable eye-shadow kit on-the-go. The packaging is made of 100% vi...
Posted by: , Monday, July 03
Design students Frida Roth, Elin Stridh and Emily Wickstein won the gold award at the 2017 Swedish edition of the design competition PIDA. Get to know more about this year’s winners, packaging trends ...
Posted by: BillerudKorsnäs, Friday, June 02
Soon coming up: the French edition of PIDA 2017. In total, 39 French students from the colleges of ESEPAC, IUT and ESIReims participate in this year’s competition. In the run-up to the PIDA event on 2...
Posted by: BillerudKorsnäs, Tuesday, May 30
Lisa Säfwenberg, Packaging Developer at Axfood, shares four observations on the theme of sustainability and packaging. She also describes the challenges of her profession and predicts what we can expe...
Posted by: BillerudKorsnäs, Monday, May 08
This year’s PIDA sees the launch of a new prize – PIDA People’s choice Award. The competition goes broad and online and anyone with a Facebook account can go in and vote for their favourite project. I...
Posted by: BillerudKorsnäs, Wednesday, May 03
What are they doing today, the previous PIDA contestants? What is their opinion about the 2017 brief? And how did they themselves benefit from the competition? We had a chat with winners Jonatan Scher...
Posted by: BillerudKorsnäs, Monday, April 03
PIDA is growing, and this year it offers a number of novelties. We had a chat with PIDA’s project manager Elin Li, who tells us about this year's brief, new contestants, and the newly established sust...
Posted by: BillerudKorsnäs, Thursday, February 23
Interactive design, spaceships and smart packaging concepts involving QR codes, NFC and solar panels. This year’s PIDA lavished creative solutions and innovations. In total, 154 students from France, ...
Posted by: BillerudKorsnäs, Wednesday, February 01
Jon Haag is a packaging nerd and Director Consumer Insights at BillerudKorsnäs. It means that he is an expert in consumer behaviour and innovative packaging design. In this interview he shares some id...
Posted by: BillerudKorsnäs, Wednesday, December 07
Nathanael Jetter, Sascha Hermann, Martin Wunner and Viktor Hahnemann won the German edition of PIDA, Packaging Impact Design Award, which was held in Stuttgart on 10 November. With their innovative de...
Posted by: BillerudKorsnäs, Wednesday, November 23
Mobile-engaged packaging, digital printing technology, and responsible design. Those are just a few of the trends at Luxe Pack Monaco – the leading trade show for packaging of premium branded goods. ...
Posted by: BillerudKorsnäs, Monday, October 31
What are the biggest trends in packaging? How will new techniques affect our design and what will the future of packing design look like? Mirjam Grari, Trend Analyst at the design agency NINE in Stock...
Posted by: BillerudKorsnäs, Tuesday, October 11
The French edition of PIDA – Packaging Impact Design Award – is finalized. Entering the competition with a technically clever packaging concept for a drone, three creative students from IUT de Reims w...
Posted by: BillerudKorsnäs, Tuesday, June 21
Kinna Andersson, Viktor Andersson and Josefine Johansson won the Swedish edition of PIDA, Packaging Impact Design Award. They received the finest prize of the competition for the attractive and techni...
Posted by: BillerudKorsnäs, Monday, May 30
German marketing consultant Frank Rehme calls it Neuromarketing. If it’s no use to reach out to the rational mind of the consumer, you have to aim for the subconscious. Perhaps we should stop thinking...
Posted by: BillerudKorsnäs, Wednesday, April 06
In the PIDA 2016 brief, the challenge is to create a smart, futuristic and functional package for the premium electronics industry – and make use of new technology that allows a consumer to interact w...
Posted by: BillerudKorsnäs, Wednesday, May 25
Linn Beyerböck and Ellen Asp won the honorary prize at PIDA Sweden 2013. Their project was a picnic-friendly package for cookies, one that opened up to a complete ready-to-serve unit for coffee sessio...
You have good reasons to explore cartonboard. As a packaging designer, you use this material every day. It’s strong, versatile, shapeable, climate-smart – and can be made to look just as appealing as ...
Posted by: BillerudKorsnäs, Monday, April 04