The PIDA Germany event offered a full dozen exciting unboxing projects, engaging presentations and thought-provoking keynotes. The Baroque-inspired Gold Award winner was a popular choice for an audience of some 120 people in the Liederhalle in Stuttgart.
The Gold Award went to Sucrerie, a beautifully worked confectionery box designed by Ellena Köhler and Lukas Wörn. “A premium product presentation translated into an innovative, purposeful packaging solution with an unconventional design and a positive unboxing experience,” as the jury said.
Why do you think your project won, Ellena and Lukas?
“Because it was a good concept, where everything came together in a very clear way: the idea, design, colour palette, typography – and the presentation. Having won is a great feeling, not least considering the work and the problems we had to solve along the way.
“It was difficult to achieve a nice finish to the circular shape. And we had to struggle with the embossing. With a small piece of cartonboard, it is easy. But with a larger surface, it takes big force to press a pattern out of the material. We tried many grades and grammages until we finally got it right.”
Wide span of concepts
PIDA Germany of 2018 had contestants from Hochschule der Medien from Stuttgart, Hochschule München, and University of Applied Sciences of Würzburg-Schweinfurt. All three universities received awards. The very diversity of the projects presented no easy task for the jury – the twelve nominees had created concepts with a variety of themes: cocoa beans, pirates, peacocks, popcorn, contact lenses, and more.
Hard time for the jury
“Well, we had this one big challenge,” says Thomas Reissig, chairman of the jury. “To choose between two worthy candidates to the Gold Award. The rest of the ranking was more clear, but the two best ones were really difficult. Fortunately, the jury was bigger than usual this year. Contrary to what you may think, it is easier for a larger group to reach a consensus.”
Praise for the bird
The award for Highest Level of Innovation went to Le Paonneau (the French word for peacock), a surprise packaging of a pair of scissors where the product itself becomes part of the design. The jury praised the execution and the consistency of Le Paonneau: “form, language, function, graphics and the witty presentation of the concept came together as a coherent packaging solution”.