“A packaging blog, where I could gather inspiration for myself while sharing my thoughts and ideas with others, felt like a super thing to do. Looking back, my timing was perfect.”
Yours is Sweden’s biggest packaging blog. How did it all start?
“During my last year at Nackademin, in 2009, blogs were something new and exciting, especially when it came to packaging. I thought then that a packaging blog, where I could gather inspiration for myself while sharing my thoughts and ideas with others, felt like a super thing to do. Looking back, my timing was perfect. The big question is what comes next.”
What do your blog readers find most engaging?
“I get a lot of questions and thoughts about training for packaging design in Sweden. Many of those I have written back to are people I meet later on at various packaging events, which feels great. Something I get a lot of feedback on is humorous packaging, which I’m also very fond of personally.”
Besides your blog, you work as a packaging developer. What can you tell us about that profession?
“The way I see the role of a packaging developer is that it may differ from one workplace to another. At Orkla Foods Sweden we work in projects. I am one of six packaging developers who work independently but have a strong sense of belonging to a team.
I sometimes say that we are the hub of a project, where we are involved from beginning to end. During the course of a project we talk to colleagues with different functions within the company but also suppliers of packaging material and equipment. Another part of the job is to drive various types of optimization projects and develop our existing line of packaging. If they need packaging-related help at our production sites we provide technical support.
It is our responsibility to make sure that our packaging solutions work along the entire value chain, from packing to consumer use. One launch that we are particularly proud of is the easy-to-open lid on our glass jars. We have received incredibly positive feedback from our consumers.”
“A great challenge for a packaging developer is to come up with new solutions that are truly innovative. In many projects there is a will – but they end up in a compromise between cost, time and resources.”
What are the greatest challenges in your profession?
“A great challenge for a packaging developer is to come up with new solutions that are truly innovative. In many projects there is a will – but they end up in a compromise between cost, time and resources. Our most successful packaging projects at Orkla Foods Sweden are those when packaging are considered at an early stage of the project.”
What is the best thing about your job?
“Among other things, that we keep an eye on trends. And that our products are part of so many people’s everyday lives. No two days are the same.
Because our factories are located on different sites geographically I get to travel a great deal. Which is fun and I meet lots of different people. At Orkla Foods Sweden there is a big focus on sustainable packaging, which I like personally and it’s also good for the environment.”
What is your experience of PIDA?
“The jury work for PIDA was very inspiring – meeting fellow industry professionals as well as meeting all the accomplished students. It was a day charged with energy, excitement and expectations! All the entries were incredibly high quality and the jury had a hard time picking the winners. What many of us jury members appreciated was the pitch that the students did just before the event. It provided us with more information and we got a clearer handle on the USP (Unique Selling Point) of the project. I have only one thing to say to all students who think about participating: Go on, do it! It’s a fun and exciting experience, where you get the chance to show your passion and creativity for more sustainable packaging.”