The winner of PIDA People’s choice award will be presented together with the other winners at the PIDA event.
Who can enter this competition?
All students nominated for the PIDA 2017 finale will be invited to compete with their short video to the PIDA People’s choice Award. To enter, students have to make a 2-minute film presenting their packaging project. For further information about competition rules, please see instructions for PIDA People’s choice Award.
Challenging packaging design
“This year’s PIDA is all about challenging conventional packaging, we want the students to create packaging concepts that brings us to the next level of functionality, creativity, communication – and above all: sustainability,” says Elin Li. “Packaging can play an important part when it comes to many of the challenges we see in our society today, the right choice in packaging design and material can help solve environmental issues as well as increase consumer experience. In this way, PIDA can be an initiative to help driving the development of the packaging industry and challenge both ourselves and a new generation of packaging designers.”
“Many of the packs we see today aren’t even recyclable", says Elin Li, PIDA Project Manager.
More about the 2017 brief “Challenge the conventional” can be found here.
At the 2017 PIDA events, in addition to the People’s choice Award, winners will be selected in the following categories:
• The PIDA Gold Award
• Best Level of Shelf Impact
• Best Level of Innovation
• Best Level of User-Friendliness
• Highest Level of Sustainability
The events also include a seminar featuring interesting keynote speakers who share their knowledge and insights into current packaging-related topics.