“The challenge of working with paper is more about creating content than producing the visual pieces.And then again paper can be rather sensitive, but not as fragile as you might think.”
You are also a writer. What can you tell us about your books?
“My first book "I Love Paper" came out in 2013. The publishing house Natur & Kultur got in touch and asked if I could consider writing a book about working with paper. So, the first book is a rather broad introduction to paper techniques. There are some 40 projects for the readers to try themselves – spanning from silhouettes for shadow theatre to elephants and lighthouses. The sequel came out in 2016, this time with a plant theme. “Paper Garden”, which is the title of the book, shows techniques for building flowers, leaves and potted plants.”
“It was great fun to make the books and many of the paper projects were created only because I worked with the book – things that came about during the process and that I wanted to include in the book. I also enjoy sharing what I know and pass on the paper techniques to others.”
“I find inspiration in life itself, in conversations, thoughts, pods and music.”
Where do you find inspiration?
“To a great extent in life itself, in conversations, thoughts, pods and music. I often find that the work is very inspiring in itself. You build an object, perhaps a little animal that you go on to envision in various contexts and situations. And in this way, a story begins to unfold …”
Tell us about being an artist.
“I work commercially, editorially and artistically with paper. For my editorial and commercial work, I have an agency to represent me. All work is channeled through them. Initially I nearly always have contact with the client to create the idea, the concept, the design. Then I make the objects and take them to the photo studio – where the client is often present as well. Generally, a design agency or an ad agency is involved in the projects.”
“In addition, I create paper art. It can be exhibitions or commissions for public art. Last summer I had an exhibition at the museum of Eksjö, where I got back to making papercutting much similar to the method that once started me off working with paper as a material. It was an exciting experience and great fun to work two-dimensionally after many years of three-dimensional projects.”
Read more about Fideli and look at her art at fidelisundqvist.com.
Photographer: Magnus Cramer.