Highest level of Innovation
Tanguy Faure, Victor Tarnat, Romain de Magneval from ESEPAC won with their project Ornate which challenges traditional lipsticks in two innovative ways. First of all, it’s not a lipstick – it’s a lipband that you pinch between your lips. Second, the lipband does not pop out of a traditional lipstick cylinder but in a square 100% cardboard packaging which is fully recyclable.
Highest level of User-friendliness
Thomas Noizet, Pierre André, Méril Goujon from IUT Reims won the User-friendliness category with their project Les Trois Loups. A packaging that challenges traditional deodorant containers in plastic, metal or glass with its square-shaped cardboard package for deodorant sticks. It is designed mainly for active sportsmen and is easy to use; opening and closing is done by a locking tab which is also used to push out the deo stick.
Highest level of Shelf impact
Team Ull and its members Hajar Eddouj, Nina Milesi, Nadaa Alami, Elisa Mouton from IUT Reims was the winner of category Shelf Impact. Their entry was a packaging concept for a moisturizer for urban, modern men with an active lifestyle. The moisturizer cream pastilles are individually wrapped in a paper stripe. These stripes are rolled up and stored in an octagon-shaped packaging which allows for product protection and easy transportation – and it definitely stands out in the store shelves.
The winner of the Facebook contest, where the public had the opportunity to vote for their favourite, was team En un clin d’oeil – Arij Abbes, Anne-Laure Bruno, Juliette Claverie, Mathilde Hemery, Constance Maes – from ESIReims. They developed a packaging for an eye-makeup palette which comes in six different shades and is packed in 100% cardboard material. It consists of three packages; first, an outer package to protect the product; second, an inner one containing an accordion system to make it easy for the user to open and close the product; and third contains the eyeshadow palette. With only one press, the palette will appear in the middle of the box and the brush is ejected.
In this year’s French edition, 25 teams from three schools and universities competed: IUT de Reims, ESEPAC and ESIReims. Out of these 25 teams, 11 were selected for the final in Paris where BillerudKorsnäs gathered brand owners and converters to give them the chance to meet and inspire a new generation of designers. At the same time, the teams get a chance to show off their contributions and get valuable feedback. For many of the students, it is also the first meeting with their future employers.