Design students Frida Roth, Elin Stridh and Emily Wickstein won the gold award at the 2017 Swedish edition of the design competition PIDA. Get to know more about this year’s winners, packaging trends and the PIDA prize ceremony in Stockholm.
On May 23 the finals of the Swedish edition of PIDA, Packaging Impact Design Award, took place - an event arranged and hosted by BillerudKorsnäs. The event was attended by industry professionals as well as a new generation of packaging designers. Out of in total 48 entries, 16 were nominated to the finals, and at the PIDA event, six awards were presented in different categories. In addition, visitors were treated to keynote speeches on topics such as sustainability and trend spotting mixed with an enjoyable mingle.
The BARS team won gold
The finest prize, PIDA Gold Award, was awarded to Frida Roth, Elin Stridh and Emily Wickstein from Nackademin with their entry BARS ’Travel Kit’. An innovative packaging project that caught the eye, added value and showed consideration for the environment. And that’s exactly what this year’s competition was about, given the brief “Challenge conventional packaging for a sustainable future”.
“We have put a lot of effort and work in our packaging. We really believe in our product. It’s a great experience to win” say the winners of BARS Frida Roth, Elin Stridh, and Emily Wickstein from Nackademin.
The BARS entry was a travel kit and the pack contained dry miniature units of shampoo, conditioner, showering gel and lotion; a concept that simplifies airport security control. In addition, the packaging was made entirely of cartonboard and is a good example of how to challenge conventional packaging in the Health & Beauty segment.
“BARS ticked all the boxed that were mandatory for the competition and also that the packaging had a very nice finish and was well typographed. Also the product content was sustainable which we in the jury placed great emphasis on” says chairman of the jury Isabelle Dahlborg Lidström.
Visitors to the event got to listen to some interesting keynote talks. Among them, Emma Norbäck (Delicato) spoke about “Sustainable Swedish Fika” and Anna Möller (Altia Sweden) shared her views on the importance of packaging on a regulated market. Mirjam Grari (Innovation Consultancy NINE) delivered a very inspiring talk on trends in packaging design. Here is a brief summary of her observations:
1. SEAMLESSNESS. Understanding the context of where, how, when, and by whom the packaging is used is key for creating seamless packaging solutions that make every day run smoother.
2. PERSONALIZATION. This means emphasizing consumers’ unique needs, mood, taste, wants and lifestyles and allowing them to co-create the packaging.
3. SUSTAINABILITY. Being conscious when it comes to choice of material, right-sizing and strong messaging can encourage positive behaviour. In the future we are probably going to see more packaging that allows for second lives, making it easy to do good and look good.
“Combining beautiful identity with great digital experiences will spread the brand message to a wider community” Mirjam Grari, NINE.
4. EXPERIENCE. Create a memorable experience that has a potential to spread digitally and reach a wide community, keeping the dialogue ongoing.
Isabelle Dahlborg Lidström and Mirjam Grari.