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Amanda LarssonTom KarlssonBenjamin TipmanowornBrobygrafiska
Isabelle HalldinAlexander HardeHelena NilssonNackademin
Hanna NymanDenise Spencer AntoftStina OlssonBrobygrafiska
The jury: This group has made great use of graphic design and logo to enhance the organic message of the product. The concept is clear. The unboxing experience is great and we love that the product pops up and is elevated when you open the box and put the lid under the box. We also like the fact that the box itself combined with top and bottom gives good protection to the delicate glass bottles.
Linnéa SamuelssonJenny AlménLisa StrömrosNackademin
Lisa TillanderMartina TaenghChristian KaplanBrobygrafiska
The jury: This packaging takes full control of the unboxing experience, placing the consumer in exactly the right frame of mind by the time they reach the product.Using a simple but effective layering, the brand delivers its message in an economical and efficient way.
Ellen PortinJohan SjögrenIris Torngren WartinNackademin
Fanny HellströmFelicia HedströmAmanda EkströmBrobygrafiska
The Jury: Less is more – this group have thought about weight and has been minimal in all senses. Less colour, less material but still unique and beautiful.Especially for a gift pack.
Madeleine AnderssonLisa BergqvistTomas ErnehagNackademin
Linnea DanielssonSofie GustafssonMirja DahlgrenBrobygrafiska
The jury: A great unboxing experience – it keeps the user’s focus from the start, throughout the opening process, until the very end. Its great construction – with all pieces uniquely mountain (fjälltoppsJ) shaped and, also surprisingly, every other mountain top opens in the opposite direction, not to lose the user’s attention. Still, the content is delicately shared with a small text on top of the chocolate tip without giving away too much of the content inside. Extra scores for the clever, embossed wooden age-ring pattern – which gives a respectful nod to the cartonboard material, and at the same time retains the character of snow on a mountain top. Overall in its full body, appealing looks and high-scoring gift quality – but also opened and used as a table decoration – it gives an extra sparkle to the after-dinner experience.
Jens WinqvistMihiro Chuya BurmanCamilla AngbjörkNackademin
Alva NyströmErika SvenssonDesiré PerssonBrobygrafiska
Marta KaszubaStina GranbergJenny TuressonNackademin
Robin SjöbergAdam WassLotta WeichselBrobygrafiska
Justin MichnikKira PohlSheffield Hallam University
Jessica SaltEmma RamshawSheffield Hallam University
The jury: This could live side by side with the Rubic’s cube. It almost takes the user to a meditative state of mind. We can go on and turn it forever. The construction in itself could be the next big thing – in the area of stress reduction tool. Extra scores for the small size, the environmentally friendly concept but also highly feasible design! Still, we believe it still has a lot of unused graphical potential – and we can’t wait to see that explored.
Shiwei HuangAnqi YangSitong ZhangSheffield Hallam University