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ELIZABETH REDHALLSheffield Hallam University
Judges concluded that this was a real stand out pack with great shelf impact, the use of carton-board was innovative. In collating products and encasing them in a unique playful design. Good understanding of the print process and sheet utilisation. The concept was well thought through targeting the online shopper via a smaller independent retailer which can be versatile. In responding to its market. A complete packaging journey was explained well.
Wen ZhouXin LingSheffield Hallam University
Highest Level of User Friendliness:Judges thought that the packaging would work well in each users environment i.e work, home, gift or retail space. The design had great impact whilst using a very small area and would work well as a centre piece. Good functionality and the idea could work over many other products including cut flowers, potted plants, fake flowers etc. Very practical and a well thought out concept to suit each consumers lifestyle.Highest Level of Sustainability:The economical use of material in the design and use of carton-board without a plastic or glue requirement ensured this was a very good sustainable concept. The addition of a carry handle meant the pack could be carried from the store to each location easily. Further thinking of how natural light would work and improve the pack display added to the overall message of being aware of working in harmony with the environment.
Chelsea MasseyKaty DaviesSheffield Hallam University
Chao-Lun ChengWill SuttonJiaming GongSheffield Hallam University
A unanimous decision by the judges to award the gold design to this excellent innovative pack design, very strong in all categories the combination of structure, branding and functionality proved a winning concept, the judges appreciated theattention to detail, the ergonomics of the bottle and use of the lid to drink with as a workable concept. Additional environmental impact reductions by replacing glass and reducing energy required to provide a stunning design that further enhanced the excellent packaging & product combined concept.
Chunxiao YeFan YangSheffield Hallam University
Beibei JinDi LiuSheffield Hallam University