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Daniela BetzSophia HuberHochschule der Medien, Stuttgart
The Jury's motivation:2030 is tomorrow!I realized that it takes almost 10 years between the emergence of a great idea and their concretization on the markets.What would like major brands in 10 years from now?Rethinking their packaging to make them more user-friendly, more sustainable and always more attractive.A recent study from L.E.K. Consultant (Boston) on the needs in packaging of 250 brand-owners, 57% of them want to develop more easy-opening packaging, and 85% of them want easier recycling of materials. And finally, 90% declare the packaging is key to their commercial success.If I was the owner of this project, I would definitely be confident because this packaging is matching all the criteria.The winner is: Save the bees
Alexie RossatoRobin RousselleCharlène RaymondIUT of Reims
The Jury's motivation:Innovative and sustainable, these contestants have created a brand-new experience in the use of a cosmetic product. The idea of the packaging becoming the product is really strong and interesting. The result is minimalist, simple, and creates a new gesture to take care of your skin. And this is definitely what we expect from packaging in the years to come. The choice of material and the graphic design are reflecting the simplicity and the sustainability of this innovation. The winner is: Layers & Care
Chao-Lun ChengWill SuttonJiaming GongSheffield Hallam University
A unanimous decision by the judges to award the gold design to this excellent innovative pack design, very strong in all categories the combination of structure, branding and functionality proved a winning concept, the judges appreciated theattention to detail, the ergonomics of the bottle and use of the lid to drink with as a workable concept. Additional environmental impact reductions by replacing glass and reducing energy required to provide a stunning design that further enhanced the excellent packaging & product combined concept.
Alicia LundgrenNatasha BosnjakChristian KochNackademin
The jury: Level of innovation, sustainibility, feasability, shelf impact, userfriendliness, concept and Communication are some of the criterias we evaluate when reviewing this year’s nominees. The winner scored high on all criterias, and especially performed a high level of creativity, strong communication and last but not least whit a big smile on our minds and humor.