A word often heard at PIDA Germany was "clever". The overall winner was a team from Stuttgart Media University. They had created a clever packaging concept for watches and other luxury items - with a pop-up effect. Other winning concepts included a multi-functional, high-convenience pack for pistachio nuts, and a handbag-shaped pack for exotic fruit. The surprise of the year was the participation of a British team at the event in Stuttgart - a beginning of a new development.
"The level of this year's entries can only be summarized as the highest ever and the jury had a hard time selecting the winners." Lena Dahlberg, BillerudKorsnäs.
The packaging concepts on parade to challenge the conventional in Stockholm tended to emphasize sustainability. Awarded entries included solutions for Himalayan salt, for new and used batteries, a practical travel kit for dry-form skin care products, a built-in portioning pack for chia seeds and an inventive toilet bag. All entries were all-cartonboard designs. A fair-sized crowd of visitors could also enjoy insightful keynote speeches on current trends in packaging.
"We have put a lot of effort and work in our packaging. We really believe in our product. It's a great experience to win." PIDA Sweden Winner
This is just a quick overview of the creative feats of PIDA 2017. You will find more detailed reports of the three events in the blog section of this site, and photos of all the participating design projects in the gallery.