THE PIDA BRIEF 2016
Packaging goes digital
THE EVENTS 2016
PIDA takes place in Sweden, France and Germany
Packaging as a super tool in neuromarketing
Packaging Impact Design Award is a competition arranged by BillerudKorsnäs together with leading design colleges in Germany, France and Sweden. For many people in the packaging business PIDA is the highlight of the year.
At the PIDA events, students meet and mingle with industry professionals – converters, printers, brand owners, designers, bloggers and journalists.
It is an arena where students can show off their skills to potential future employers, and where established professionals come for new ideas and inspiration.
For BillerudKorsnäs, PIDA is a way of knitting the packaging community tighter together, charging it with young talent and energy. With PIDA, BillerudKorsnäs takes responsibility for driving the development of packaging design.